![]() ![]() This will improve a user’s overall content experience, which is just as important as user experience when it comes to your marketing. This is a prime way to make customers pay attention to your business, fitting this type of content into the awareness section of the AIDA model.īy creating clear separation in content hub ‘topics’, you can drive traffic from certain keywords, including long-tail keywords. Business owners can browse content on-site, look for help with key business issues, and can actually relate these things to their business. Here, you can find articles, insights and research into a variety of business topics including leadership, COVID-19, cashflow and marketing. ![]() So how do we create content for the AIDA model?Ī really strong example of a content hub is the Business Class by American Express. For instance, someone getting to know your brand at the awareness stage is going to want to read something very different to someone who is ready to purchase, or is comparing products. That’s why it’s important to provide them with the knowledge they need to move to the next phase of the funnel.Ĭontent hubs or ‘content clusters’ are the best way to structure content to hit different people at different stages of the funnel. Your users probably have no idea what they want, or the solution they are looking for at this stage. When we look at AIDA, specifically at awareness and interest, it’s about focussing on informational content. #Aida model how to#Whether your strategy is focussed on SEO, Paid Media, Social Media, Content or Digital PR – we’re going to talk you through how to apply this strategy to some of the specialities!Ĭreating content for your website is the best way to utilise the AIDA model when it comes to SEO. There is no point knowing about the AIDA model if you don’t use it! Applying it to your Digital Marketing Strategy is the next step. How does the AIDA model work with Digital Marketing? This helps drive conversion and can be optimised further by creating a straight forward and distraction-free purchasing process. Now is the time to sell why someone needs what you offer!Īction – Now you have the customer interested in your brand, product and its benefits, we need to convince them to take action. ![]() So how do you persuade your customers to buy your product? The desire stage is prime time to talk about USP’s and the benefits of your product. By raising awareness of your brand first, and your products second, you can gain more trust from your customers.ĭesire – At this point, your potential customers should be aware of your brand and interested in your product. ![]() Interest – Once your potential customers know who you are, you can get them interested in what you sell. This is the most underrated part of a marketing funnel and a part that is usually heavily under-invested in. #Aida model full#You can also use this for both online and offline marketing or a mixture of both to make sure you understand your full marketing funnel.Īwareness – Raising awareness of your brand to your potential audience and creating a ‘buzz’. This framework is designed to guide customers through different parts of the funnel, driving action so you can start to see the benefits of nurturing your lead generation strategy. Let’s looks into it a bit more below, and how you can apply it to your business. The AIDA model focuses on one thing – getting your business sales or conversions. There are multiple versions of this in existence now – but the core understanding is in line with potential customer behaviour. AIDA stands for Awareness, Interest, Desire and Action. ![]()
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